Although anyone who knows me knows that Lev Promotions is not a product-oriented promotional marketing company. Yes, we do sell products (promotional products to be specific); but our approach is to tailor a program that will yield results for our clients. Just selling our clients stuff with their logo on it will not help them see results and achieve their goals.
As I’ve mentioned in a previous blog, a micro/small business owner often doesn’t do the things for their own business that they do for their clients. (Remember the old expression, “The cobbler’s children have no shoes.”) I am as guilty of that as the next guy.
Going into 2010, however, I made a commitment to myself that I would put a concerted effort into marketing Lev Promotions more effectively. We had seen an average growth rate of 30% per year from 2005 – 2009. I was pleased with that percentage, but thought that greater growth was achievable. I put together a fairly aggressive written marketing plan for 2010 with a growth goal of 50% revenue growth. I spent the year working my plan, reviewing what worked and tweaking then plan to make it more effective as I went along.
The end result: Not only was 2010 a banner year for Lev Promotions with 105% revenue growth, but, if business in the first week of 2011 is any indication, another record year could be ahead of us.
What is the moral of the story? If you put together a plan and really work it, not only can you achieve your realistic goals; you may even surpass them.
Have you committed your marketing plan for 2011 to writing yet?