The Things We Found at Expo

Pawprint Drawstring Backpacks

Although anyone who knows me knows that Lev Promotions is not a product-oriented promotional marketing company. Yes, we do sell products (promotional products to be specific); but our approach is to tailor a program that will yield results for our clients.  Just selling our clients stuff with their logo on it will not help them see results and achieve their goals.

That being said, each year I go to one of the two conventions I attend where I have the opportunity to chat with my suppliers, take some professional development classes, and see new products or discover new uses for the tried and trues. Inevitably I see something new, or something that I’ve just missed before that I can see has some great applications for specific clients and/or prospects. This year, I took photos of some of those items and will be sharing them with you over the next few weeks.
This week, I am featuring this drawstring backpack with the stock design of paw prints. Perfect for pet retail stores, pet groomers, veterinarians, dog food manufacturers/distributors and non-profit groups that focus on dogs/animals. These can be given away at events or as a thank you gift to clients or donors. They can also be purchased for resale purposes in a retail setting or as part of a fundraiser.
Need specific ideas on how this backpack can work for your marketing program? Contact me at

The Power of QR Codes

Take me to Lev Promotions' QR Web Page

Take me to Lev Promotions' QR Web Page

Never seen something like this before? Or, maybe you have and you’re not sure what it is or what it does.
What you are looking at is called a QR code and it is the hottest new thing in the world of marketing. (QR stands for “quick response.” ) When used with a QR decoder application for a smartphone, the information embedded into that square is shared with you via your phone. The QR code can be a direct link to your website, generate a text (SMS) message, generate an e-mail, give information about an even, show a location map, serve as an entry into a contest, put your contact information into the receiving phone…the options are almost limitless.
To my knowledge, the QR codes work with all smartphones. There are many free applications available – some of which work better than others with specific phone models. The other thing to keep in mind is that the Droids and the iPhones use scanning technology to read the QR codes. Blackberrys, however require you to take a picture of the code, which does lead to frequent detection errors. In my case, I can tell you that my Blackberry Curve was only able to decode QR codes about 20% of the time. Knowing how important this technology would be to my business, I traded in my beloved Blackberry for a Droid for this one and only reason.
 Want to know more about how QR codes can fit into your marketing plan? If you have a smartphone, activate your QR decoder app (Google QR decoder to find one if you don’t already have one – I use BEETAG) and scan the QR code above. If you don’t have a smartphone, go to and click on the link on the left. Fill out the contact information and we’ll get back to you within one business day. Remember, like all marketing plans, there is not a one-size-fits-all strategy. What will work for you should be tailored for your specific target market, goals and desired call-to-action.

Getting off to a Good Start


As I’ve mentioned in a previous blog, a micro/small business owner often doesn’t do the things for their own business that they do for their clients. (Remember the old expression, “The cobbler’s children have no shoes.”) I am as guilty of that as the next guy. 

Going into 2010, however, I made a commitment to myself that I would put a concerted effort into marketing Lev Promotions more effectively. We had seen an average growth rate of 30% per year from 2005 – 2009. I was pleased with that percentage, but thought that greater growth was achievable. I put together a fairly aggressive written marketing plan for 2010 with a growth goal of 50% revenue growth. I spent the year working my plan, reviewing what worked and tweaking then plan to make it more effective as I went along.

The end result: Not only was 2010 a banner year for Lev Promotions with 105% revenue growth, but, if business in the first week of 2011 is any indication, another record year could be ahead of us.

What is the moral of the story? If you put together a plan and really work it, not only can you achieve your realistic goals; you may even surpass them.

Have you committed your marketing plan for 2011 to writing yet?