Get Them Dancing

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I haven’t posted anything about a fun product lately, so I thought I’d feature the Dancing Boogie Bots today.

The Dancing Boogie Bots are a great promotional item to have as interactive tabletop decorations/gifts at events. Kids and adults will love them.

If you’re a DJ and are promoting your business with a tabletop or trade show exhibit, think about using these items as your promotional handout. It will get and keep people talking.

Is getting people moving the theme of your marketing? Consider this item as your promotional product to help spread the message.

Want to see it in action?

Item #KLIBD-GYLRO

Want more product information?

Dancing Boogie Bots

Your Vendors Are Your Friends

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This may be a repeat topic, but it bears saying again if it is: Your vendors are your friends. They are the ones who keep your supply chain moving, who may be able to help you out of a sticky situation and who provide the expert advice that keeps your business growing.

When you relegate your vendors to third-class citizens, it makes an impression on them – not a positive one. Yes, as a vendor of marketing products and strategy to my clients, I always understand that their clients come first. Any vendor who puts their business above yours is not valuable to you. That being said, when you’re actively working with a vendor, even asking for actively asking for assistance, and then are not able to come through with your end of the relationship in a timely manner or at all (payment, return phone calls, meetings that are cancelled repeatedly, etc….) then your value in the eyes of that vendor has decreased.

I know that when I treat my vendors with respect, send them thank you notes for their assistance, recommend them to my colleagues and fulfill my obligations to them as promised in a timely manner, my business will benefit from it. I have promotional product suppliers who specifically send me the leads when a potential customer contacts them instead of a qualified distributor. I have suppliers who have given me their private phone numbers so that I can contact them after hours or on weekends regarding a particularly sensitive job. They know I won’t abuse it, and they want to help me look good so that I stay in business so that I continue to send them business. It is a circle of business growth.

Next time you initiate contact with or seek assistance from one of your trusted vendors, respect the relationship. Do not put them on the back burner until you “have more time” or “have the money.” Don’t seek out those people until you are ready and serious about doing business with them. Respect their time because they need to build their business as much as you need to build yours.

If you respect your vendors and treat them as valuable assets to your business, you will find that they can actually help you grow your business more efficiently.

Is Any Publicity Good?

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There are those who are of the belief that any publicity is good publicity – even if it’s bad. I don’t agree.

I believe that a company can turn a bad publicity situation around to its advantage and become a trend-setter, or the expert in the field, or even the preferred provider of a particular product or service.

As with most difficult or bad situations in life, it’s what you do with it that matters most. For instance, back in the ’80’s, when someone was going around putting poison in bottles of Tylenol in drugstores, it could have been the end of that brand name. Instead, Tylenol took the initiative: They recalled their product off store shelves. They invented a tamper-proof security system for their bottles which we now take for granted (and maybe even hate when we can’t get out precious medicine out of a new bottle when a throbbing headache is rendering us useless) and which has been implemented across the board for medications and food items. Tylenol is still alive and thriving today. In fact, they’ve outlived their competitor from that time period, Datril.

Bad publicity is bad. It tells the world about an oversight, a bad decision, or an out-and-out failure on the part of your company. It’s how you respond to that publicity that could be the make or break for your company’s survival.

And don’t forget that social media outlets are as integral part of the overall publicity picture as the traditional news media. Got a bad review on Yelp or Facebook? It’s how people see you respond that can determine if they will give you a first chance or a second chance or just walk away into your competitor’s arms.

Does Marketing Take a Holiday?

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The kids are on spring break and I’m busy this week preparing the big family holiday meal. So, although marketing never takes a break, and I’m still working for my clients, I’m taking a break from this blog and just checking in long enough to wish you all out there a (take your pick):

Happy Easter

Happy Passover

Happy Whatever I Feel Like Day