No great marketing insights today. Just a sincere wish for a Thanksgiving shared with friends and family with good food, good conversation, and the start of good memories!
Ever wonder what the differences are between some fo those marketing terms? Well, I recently came acroos this definition.
It made me smile, so I thought I’d pass it along!
Basic Definitions: Advertising, Marketing, Promotion, Public Relations, Publicity, and Sales.
If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s ADVERTISING.
If you put the sign on the back of an elephant and walk it into town, that’s PROMOTION.
If the elephant walks through the mayor’s flower bed, that’s PUBLICITY.
And if you get the mayor to laugh about it, that’s PUBLIC RELATIONS.
If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.