Holiday Cards – Don’t Take the E-asy Way Out


It’s the time of year when many of us send holiday cards. Sure, friends and family are the chief recipients, but this is also a great time to thank our employees, clients, referral sources and friends for helping to make this a successful business year for us.

Every year, it seems that I receive 3 – 5 e-mailed holiday cards. Sorry, guys, but I just don’t get it. A holiday card should be more personal than that – at the very least a hand-written signature and/or hand-written address is a must.

It seems to me that resorting to e-mail for this is either: a) cheap   b) lazy   c) showing me that I’m not important enough for a real card  d) any combination of a – c.

As much as I encourage people to send out holiday cards, I also encourage them not to bother if it’s going to be an e-mailed event.

Buy cards and stamps and take the time to at least hand-sign each card that goes out. For those that you have a better or more personal relationship with, add a personal note to the card. The response you’ll get will be well worth the effort and small expense involved.

Happy Thanksgiving!

A Little Marketing Fun


Ever wonder what the differences are between some fo those marketing terms? Well, I recently came acroos this definition.

It made me smile, so I thought I’d pass it along!

Basic Definitions: Advertising, Marketing, Promotion, Public Relations, Publicity, and Sales.

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s ADVERTISING.

If you put the sign on the back of an elephant and walk it into town, that’s PROMOTION.

If the elephant walks through the mayor’s flower bed, that’s PUBLICITY.

And if you get the mayor to laugh about it, that’s PUBLIC RELATIONS.

If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.