Pet Peeve of the Week

Standard

I don’t know about you, but I don’t believe that having that little line at the end of your e-mail advertising the fact that you sent that e-mail from your phone excuses you from good spelling and grammar.

Likewise, I don’t believe that poor spelling or grammar in a text message is acceptable.

ESPECIALLY WHEN WE’RE TALKING ABOUT BUSINESS COMMUNICATION.

OK, I get that abbreviations might be necessary in text messages, but that doesn’t mean that full words shouldn’t be spelled correctly or that you should rely on the auto-suggest function to fill in your message for you. Yes, those auto-suggestions might make people laugh, but are you sure they’re not laughing at you?

Presenting yourself as a professional applies to many areas – the way we dress, speak, write, even our handshake. If you’re trying to make a good impression, why would you not check to make sure that:

  1. your spelling is correct.
  2. your grammar is good.
  3. what you wrote made sense.

Oh, and one more thing: if you’re sending a text, don’t assume that the person receiving it know who it’s from. Include your name and even a return phone number, just to make sure.

Marketing Creatively Can Set You Apart

Standard

Every month, I update the Lev Promotions website and send out an e-mail with a list of commemorative dates, holidays, and events that can be used as wonderful marketing tools.

The last e-mail newsletter I sent out detailed the events in August – I encourage my clients to work at least 3 months out whenever possible.

To see that newsletter and get just a small sampling of what amazing marketing opportunities await you, go to: http://myemail.constantcontact.com/Creative-Reasons-to-Market-Your-Business—A-Look-at-August-2013.html?soid=1102140918947&aid=Hy27zIvGFbM

Now it’s just a question of figuring out which of these events you can create a tie-in for to come up with a memorable marketing event that will leave your audience asking for more!

Is Social Media Marketing a Good Fit for You?

Standard

I was speaking with a prospective client today and the subject of her current marketing tactics came up (naturally). She is very heavy into networking (yay!) and online marketing, especially through social media outlets.

Now, this business is a service-oriented business that has a certain hands-on requirement to it. Revenues are not generated through the sales of products and the services provided are pretty much carried out at the client’s location. This is not a business where teleconferencing or e-mail consultations will work.

That being said, I suggested that, perhaps, social media marketing is not where the majority of her time and energy should go.

Now, before all the social media junkies out there get in a tizzy, I am not suggesting letting this avenue go. I am simply saying that some businesses are better suited to marketing in this venue. Specifically, retail operations where you can ship orders out and location is irrelevant. Also, any service-type business which can be conducted via phone, internet, or even mail.

If, however, your business requires you to be fairly hands-on with your clients and you are limited to a certain geographic radius based on your time availability and/or costs involved, then a more localized marketing approach would probably serve you better.

Social media is great for building awareness and creating some legitimacy for your business. However, if having prospects who are across the world, across the country, or even across the state is not critical (or even desirable) for you, then you need to consider how much time/money you spend on social media and what type of posts you are making.

Make sure that you are not making offers that you couldn’t fulfill should someone take you up on it outside your normal geographic work area.

Finally, make sure you are making the necessary connections online and off that will grow your business.

Why Are We Followers When It Comes to Marketing?

Standard

Good marketing is all about making you stand out from the others – building a brand that is recognizable, unique and compelling. Why, then do so many business owners insist on doing what someone or everyone else is doing?

For instance, how many times have you watched a commercial on TV and thought that it must have been written by, or stolen from, the same people who did an ad for a different company. You know, what I mean – it had the same feel, flow and concept as an ad you’d seen at least a month ago for a totally different product. Did it make you remember the new product being advertised, or simply recall the ad it seemed to be based on?

We all need to realize that a marketing concept that works well for one company or product, may not translate well for our needs; no matter how much we like the idea.

In some cases, it’s simply that what we end up doing is so reminiscent of the other company (like the example of the TV ad above) that we end up subconsciously endorsing another product and solidifying their branding instead of our own. Even worse, people might think of us as the company that can’t come up with its own, original ideas and has to rip others off. Not the branded image I want to put in people’s minds.

Sometimes, it’s just easier to go with the flow of what everyone else is doing. Maybe we’re afraid to be left out or look as if we’re behind the times. Whatever the case, going with the flow doesn’t always work – remember it’s only the salmon that swim successfully upstream that manage to spawn the next generation.

I’m not saying that you have to reinvent the wheel every time. Inspiration is all around us and we should take advantage of it. The trick is using what inspires us in a way that is fresh and different. (By the way, sometimes fresh and different is just something your audience has never seen before; not necessarily something completely original.)

Make sure your marketing efforts reflect your branded message and are able to help you achieve your particular goals utilizing the specific resources you have at hand. That’s the way to be a marketing leader.