What Is Marketing?

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I was having a conversation with someone the other day about the definition of marketing. She believes that advertising is not a part of marketing. In my opinion, that is incorrect.

The way I see it, marketing is the umbrella that covers any and all actions that involve bringing customers in the door, whether that door is virtual or actual.

What are the spokes of that umbrella? Well, they are many and varied, but, to name a few:

  • promotional products (one of my favorites, of course)
  • paid advertising – billboards, newspapers, magazines, TV, radio, etc…
  • website
  • social media
  • customer service (Which, if you’ve read some of my previous posts, you know is the #1 marketing tool, in my opinion.)
  • press releases
  • sponsorships
  • trade shows
  • events
  • networking
  • signage

Basically, whatever you’re doing to spread the word about your products and/or services is marketing. The trick to marketing is doing it effectively!

Are Reality TV “Professionals” Really Professionals?

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Last Sunday, one of my kids was sick, so we ended up watching a lot of TV that day. With not much on on a Sunday afternoon, we ended up watching that “reality” show about real estate agents in New York City.

I have to wonder, is this the way any professional would want to be portrayed? This show makes them out to be unethical, untrustworthy and, for the most part, pretty unlikable people.

As far as I can tell, this is pretty par for the course for most of these reality-type shows.

I don’t know about you, but, no matter how successful they appear to be, these are not people I would want to do business with. They’ve publicly branded themselves as people who are full of themselves and willing to do whatever they need to do to get the job done – whether it’s within the bounds of professional ethics or not. Not to mention the fact that they go on TV and publicly speak poorly of their clients and associates.

I know plenty of professionals who get the job done just as well as these Bozo’s do and they do it in a way that is a testament to their business ethics. People to whom I would never hesitate to refer my clients, contacts, friends and family.

What about you? Would you give your business to these people behaving badly, or would you rather do business with someone you can trust and, maybe even, like?