Most people, including me, believe that Friday is the worst day to reach out to people if you’re trying to market to them.
Well, I guess I was wrong. I recently came across this statistic in a trade magazine:
Friday is actually a great day for marketing e-mails? Only 14.9% of weekly e-mails come on Friday & the open rate is 19.6%. Compare that to the best open day of the week: Tuesday’s open rate of 19.9% out of the 17.9% of e-mails that arrive that day. (Statistics fro software firm GetResponse)
Learn something every day!