Sometimes What You Think is True, Isn’t

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Most people, including me, believe that Friday is the worst day to reach out to people if you’re trying to market to them.

Well, I guess I was wrong. I recently came across this statistic in a trade magazine:

Friday is actually a great day for marketing e-mails? Only 14.9% of weekly e-mails come on Friday & the open rate is 19.6%. Compare that to the best open day of the week: Tuesday’s open rate of 19.9% out of the 17.9% of e-mails that arrive that day. (Statistics fro software firm GetResponse)

Learn something every day!

Trade Show Season Is Here – Are You Getting the Most out of It?

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One of the things I love doing most is helping my clients make their trade show/tabletop show exhibits more successful.

That starts with pre-show preparation, goes through booth/table setup and training for staffers, and winds down with post-show follow-up.

I recently had a display table at a San Diego Regional Chamber networking event where my focus was on the promotional products that are always a big hit on a trade show floor as well as a live demonstration of one of the many available ways to attract and keep prospects at your display so that you can engage and qualify them.

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With trade show season in full swing, what do you need to do to make sure your exhibit brings in the business you want it to?

Happy New Year!

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My wish for you in 2014:

Good health – when you are lucky enough to be healthy, you can do so many things.

Happiness – be sure to smile and enjoy life every day.

Success – remember that success is more than money; it’s good relationships and the ability to be thankful for what you have and make the most of it.

Happy 2014!