So I’m on the freeway today when I see a van with signage for a company that I know. Traffic is moving a bit slowly, so I’m able to peek in the window to see if the driver is someone I know. Well, it wasn’t, but I wasn’t happy to see the driver talking on his cellphone. Not only was he doing something illegal, he was doing it in a company van, which puts that company in legal jeopardy if he gets into an accident and giving people a poor impression of that company as well.
Marketing is about the impressions we make and people are always watching. Whether a salesperson is chatting on the phone to her boyfriend, or a driver is on his cellphone while behind the wheel of a company vehicle, or someone wearing a name badge pitches a fit while in line at the grocery store, people not only take away an impression of that person, but of the company they’re representing.
Make sure you and your staff are keep that in mind whenever they’re in a position to be recognized as an employee of your company.