Respect the Time You’re Given

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I was at a networking event the other evening and we had a guest speaker come in. He was billed as a motivational speaker, but I would call him a sales strategy speaker.

He was dynamic. He had some great ideas. He had some great phrases that you could steal. He was personable. He was interesting.

He also was completely disrespectful of our time.

Keep in mind that this was an evening event. We had all already put in a full day’s work, some of us starting as early as 7 am and it was about 6:45 pm when he started. Most of us were tired and were ready to go home and relax, but we were putting in the time and effort to be at an important networking opportunity.

After speaking for about 35 minutes, he looked at the time (7:20) and told us that he wanted to be respectful of our time (the meeting had started at 5:30) and he’d breeze through the remaining content to be finished in 15 minutes.

45 minutes later, he finally ended. Yes, he gave good information almost right up ’til the end, but some people were starting to disengage.

To make it worse, the last 5 minutes were a sales pitch for his upcoming seminar, books and recorded materials. When he asked how many people wanted to purchase tickets to his upcoming seminar at the end, I noticed that the number of people who were interested was about half that from when he’s asked the same question 30 minutes before.

Whether you’re speaking in front of a group or it’s a one-on-one meeting, respect the time you’re given. If you promise it will take 30 minutes, don’t go over. In fact, taking a few minutes less is fine, too. Don’t lose the business because you can’t learn how to stop talking.

Keep Your Business Growing with Relevant Promotional Marketing

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I was meeting with a prospect the other day who seemed set on getting pens for their promotional product. I gave them my standard answer on pens usefulness: “It’s a great item to have in your promotional products wardrobe, if the budget allows, but it is usually not the most effective item if you’re looking for results.”

The response I got back was fairly typical – along the lines of: “Since everyone gives out pens, I thought they were great giveaways.”

My answer to that was, “Everyone gives out pens because ‘everyone’ gives out pens. Marketing should almost never be about what ‘everyone’ else is doing, especially when there’s no proof that what they’re doing is actually effective.”

OK, so that’s the long way of saying that there are so many promotional products to choose from (over 600,000) that it really is possible to choose a product that is right for your particular needs.

I found a few very interesting products that caught my attention at my recent trade show, so I’ll be taking the opportunity to share a few of them from time to time here.

For instance, the item pictured below is an herb garden – it comes packaged with everything needed to get it going (other than water). It’s all eco-friendly, since even the packaging is a cardboard egg carton. It’s right on point for marketing messages themed around growth, health, new flavors and more.

 

Jornik herb garden

Now this may not be the perfect promotion for your company or your goals at the current time. If you are considering incorporating a promotional product into your marketing efforts, please ask the person you’re working with why they’re recommending the products they are. If the best answer is “because they’re really popular/one of my best sellers/everyone likes it” then find someone who can recommend an item and justify why how and why it can work to meet your marketing goals.

Of course, if you can’t find someone like that, Lev Promotions is always here to provide those answers (blatant self-promotion)!