Lev Promotions has had a display table at the SD Regional Chamber’s quarterly morning mixers for over 2 years now. I find the event to be a good networking opportunity and have gotten good exposure from them.
The last one for 2015 was held this morning at a big box office supply store’s downtown location. Knowing that this chain sells promotional products as an adjunct revenue stream, I asked the Chamber to make sure that it would be ok for me to attend, since our display focuses on the physically tangible aspect of our business – the promotional products.
Well, the rep from this national chain told the Chamber’s rep that they “would be uncomfortable” with Lev Promotions having a display table! OK, I get it, we both share the promotional product aspect of our respective business.
I’ve certainly displayed at other tabletop events where one or more of my competitors also had a display table. I never saw it as a threat – after all, there’s enough business to go around and different businesses will work better together than others.
To be viewed as a threat by a major national chain, however, is quite the coup – after all, Lev Promotions is a small, locally based company without anywhere near the clout of this major big box store. Even so, they weren’t “comfortable” enough in their promotional products offerings and/or staff to allow me to go head-to-head with them in that area in their own store.
I say, woo-hoo for the little guy! They know we’re out there and we make them “uncomfortable”!