If you haven’t already taken the time to evaluate what 2010 meant for your business, now is the time! You can’t really put together a well-thought plan for 2011 without knowing what worked (and what didn’t) in 2010.
Take a few minutes to review your revenues, your client list, your prospect list, which products/services sold and which didn’t, which marketing tactics produced results and which were sorely lacking.
Once you’ve done this, you are ready to put together your marketing plan so that you can capitalize on the best of what you do and tweak or eliminate the worst.
A good plan will not only help guide you through the year, it will also give you a solid way to measure your efforts so that you can build an even better plan the next year.
Happy holidays and a healthy, happy and prosperous 2011 to each and every one of you.